descriptive analytics

what happened and why?

ad hoc data mining

Sift through data to find insights.

explanatory modeling

Understand why something is happening.

Identify the main drivers and measure their impact.

trending

Quantify data trends.

Identify outliers and "off-pace" behavior.

Forecast expectations.

segmentation

How does the data

naturally cluster?

What are the key groups and how do they behave?

logos analytics